Founder Story
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The starting point...
At first, I sought to conform to the norms of equestrian society. Not growing up in this world, I really had no context or starting point. My entrepreneurial culture eventually helped me to break the mold and reevaluate my values as a businesswoman.
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We started the company with zero clothing, manufacturing, or sewing experience... but we launched anyway. People responded and within the first year, we were featured in nearly every major horse magazine. We praise God for the ability to create our own line — it is a humbling privilege and honor.
About Muirneen
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Our Why
My daughter begged me to ride horses, and it took me about ten seconds to join her. When we were shopping for equestrian clothing, no one in the magazines or websites looked like us.
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Our Mission
We wanted to show the world that our sport is filled with the most incredible and diverse riders, and they did not look like the models in the magazines. We believe representation matters.
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Model Search
We did a model casting call and asked people not to send us photos with their submission... and it turned out amazing! Our photos are based on model diversity, size inclusivity, and body positivity.
Reviews
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Perfect gift!
These were a birthday gift for my daughter and they are perfect! They are soft, gorgeous, and comfy! I'll be ordering another pair for myself. Love this company! — Holly S.
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Durable
"They were comfortable for 4 hours of hills and an excited horse. The fabric is durable—not even the blackberry bushes could snag them." — Riely F.
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High Quality
Shelly is a delight to work with and just wants you to enjoy her products! The breeches are very high quality. Love the fabric, the pockets, and the high waist!!! — Julie K.
Townhalls
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Townhall Registration: May 8
Register for ZoomAshley Avis, writer and director of Disney's Black Beauty
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