• Our Why

    My daughter begged me to ride horses, and it took me about ten seconds to join her. When we were shopping for equestrian clothing, no one in the magazines or websites looked like us.

  • Our Mission

    We wanted to show the world that our sport is filled with the most incredible and diverse riders, and they did not look like the models in the magazines. We believe representation matters.

  • Model Search

    We did a model casting call and asked people not to send us photos with their submission... and it turned out amazing! Our photos are based on model diversity, size inclusivity, and body positivity.

  • The starting point...

    At first, I sought to conform to the norms of equestrian society. Not growing up in this world, I really had no context or starting point. My entrepreneurial culture eventually helped me to break the mold and reevaluate my values as a businesswoman.

  • We started the company with zero clothing, manufacturing, or sewing experience... but we launched anyway. People responded and within the first year, we were featured in nearly every major horse magazine. We praise God for the ability to create our own line — it is a humbling privilege and honor.

  • Woman, minority, and veteran-owned company

    “The Muirneen breeches fit me perfectly. I own all of the products they offer! I love the deep pockets! The fabric feels amazing on my sensitive skin. I love supporting a woman, minority, and veteran-owned company. I love Muirneen, and I highly recommend them to any equestrian!"
    – Julia H. and horse Herman